
WRITING FOR SEO AND THE WEB
COPY AND CONTENT WRITING WITHOUT THE FLUFF
"If I had more time, I would have written a shorter letter."
For me, this Mark Twain quote sums up the work of the writer. Much of the skill and effort goes into turning unwieldy sentences into ones that are sharp enough to hit your business goals. Whether it’s writing regular articles or crafting a one-off piece, I deliver copy that's both concise and compelling.
My client work includes – but isn't limited to – the following:
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Short-form copy including ads and social media messages
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Long-form content such as articles, blog posts and ebooks
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Interviewing and ghost-writing for company directors and CEOs
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GOOGLE-FRIENDLY WRITING
Before going freelance, I worked at the London digital marketing agency Distilled (now Brainlabs) where I learnt how to craft Google-friendly copy which climbs up those search rankings. Since then I’ve grown a client list that includes an international software company, a restaurant chain, tech start-ups and a global skincare brand.
My work typically includes:
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Use of keyword research tools to understand search intent
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Including search terms without compromising readability
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Help with overall content strategy and planning