WRITING FOR SEO AND THE WEB
COPY AND CONTENT WRITING WITHOUT THE FLUFF
"If I had more time, I would have written a shorter letter."
For me, this Mark Twain quote sums up the work of the writer. Much of the skill and effort goes into turning unwieldy sentences into ones that are sharp enough to hit your business goals. Whether it’s writing regular articles or crafting a one-off piece, I deliver copy that's both concise and compelling.
My client work includes – but isn't limited to – the following:
-
Short-form copy including ads and social media messages
-
Long-form content such as articles, blog posts and ebooks
-
Interviewing and ghost-writing for company directors and CEOs
Harriet knows how to communicate complex topics in natural, easy-to-understand ways. She's a dream to work with, and I wouldn't hesitate recommending her to anyone who needs a great, thoughtful writer.”
Zee Hoffman Jones, Senior Consultant at Distilled
GOOGLE-FRIENDLY WRITING
Before going freelance, I worked at the London digital marketing agency Distilled (now Brainlabs) where I learnt how to craft Google-friendly copy which climbs up those search rankings. Since then I’ve grown a client list that includes an international software company, a restaurant chain, tech start-ups and a global skincare brand.
My work typically includes:
-
Use of keyword research tools to understand search intent
-
Including search terms without compromising readability
-
Help with overall content strategy and planning
MY CLIENT WORK
Advanced Commerce
The owner asked for a series of articles to publish on their own website and on Medium, with the goal to generate more sales leads for their online merchandising platform.
I researched and ghost-wrote pieces on topics such as the effects of inflation and retail predictions, which resulted in new enquiries and increased web traffic.
Fego
Facing many challenges in the competitive food industry, UK restaurant chain Fego wanted to express what makes them unique.
I interviewed their founder to understand the roots of the business. From here I consulted with key stakeholders to figure out the most engaging brand story before I wrote copy for the website.
Speedo (and Made by Sonder)
I helped digital marketing agency Made by Sonder to create a series of articles for international swimwear brand Speedo. Along with engaging readers on a range of health and fitness topics, these needed to please search engines.
The client was very happy, saying they enjoyed the articles and found these to be well optimised for the web.
Podio (and Distilled)
One of my favourite projects was writing the copy for a content piece on the daily habits of creative geniuses for the client Podio. I worked quickly to a tight deadline, creating highly engaging copy that fitted within the brand tone of voice.
This piece went on to much success including being shortlisted for an Information is Beautiful award.
Little Ankle Biters
Based in counties across the south of England and the Midlands, Little Ankle Biters celebrates family life with what’s on guides, recipes, holiday ideas, and parenting advice.
I worked with the founders to strengthen their content strategy. This included generating ideas for content, organising a content schedule and writing articles.
